Microsoft starts climb back up the mobile mountain

 

On the anniversary of the day Columbus discovered the New World Microsoft set sail on an expedition to conquer the Mobile World. The Redmond giant announced that on November 8 it will launch seven new Windows Phone 7 handsets.

“We have a beautiful lineup in this first wave of Windows Phone 7 handsets,” said Steve Ballmer, chief executive officer at Microsoft. “Microsoft and its partners are delivering a different kind of mobile phone and experience — one that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a ‘glance and go’ format.”

Microsoft homes the highly customizable tiled interface will help it’s partners sell Windows Phone 7 Smartphones in a marketplace where Blackberry and Apple dominate with Android moving up fast.

The highly customizable Startscreen with Live Tile  and features such as Xbox Live, Zune player, and dedicated search button make for an attractive package but, not a revolutionary one. So will it be enough to help Microsoft make a dent in a highly competitive market with well established players. The upcoming Holiday season will be the dealbreaker. If Windows Phone 7 can’t break out before Christmas it has a tough road ahead of it.

Four phones will be available from Canadian carriers with pricing yet to be announced.

Telus will offer two models: The HTC 7 Surround, with 3.6 inch display, Dolby sound, kickstand and extendable speakers,

and the LG Optimus 7, with 3.8-inch display, Augmented Reality and speech-to-text.

Bell selected the LG Optimus Quantum, with slider keyboard, 3.5 inch touchscreen, Augmented Reality, and speech-to-text.

Rogers will offer the Samsung Focus (4 inch display, touchscreen only).

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